HomeKnowledge BaseThe Rise of Augmented Analytics: Transforming Business Intelligence with AI & Automation

The Rise of Augmented Analytics: Transforming Business Intelligence with AI & Automation

In recent years, the advent of augmented analytics has revolutionized the field of business intelligence (BI), empowering organizations to extract valuable insights from their data with the help of artificial intelligence (AI) and automation technologies. Augmented analytics has reshaped the analytics process, making it more efficient, accessible, and impactful.

What is Augmented Analytics?

Augmented analytics refers to the integration of artificial intelligence (AI) and machine learning (ML) technologies into the analytics process, aiming to enhance and augment human capabilities in data analysis and decision-making, including making a decision tree. It leverages advanced algorithms and automation techniques to automate various stages of the analytics workflow, from data preparation and exploration to modeling and interpretation.

Augmented analytics goes beyond traditional business intelligence (BI) by utilizing AI and Machine learning to automate repetitive and time-consuming tasks, enabling analysts to focus on higher-level analysis and strategic decision-making. It helps uncover hidden patterns, relationships, and insights within large and complex datasets that might be challenging for humans to identify manually. By leveraging AI algorithms, augmented analytics can generate accurate predictions, detect anomalies, and provide data-driven recommendations.

Let’s explore the various facets of this transformative approach.

1. Automated Data Preparation

Streamlining the data preparation stage is one of the core benefits of augmented analytics. By leveraging AI algorithms, augmented analytics automates time-consuming tasks such as data cleaning, integration, and transformation. This automation not only saves significant time for analysts but also improves data quality and consistency. Analysts can now focus on the more critical aspects of analysis and interpretation, leading to faster and more accurate decision-making.

According to Surowiecki (managing partner at data analytics company Hexe Data), traditional data analysts typically spend around 80% of their time on data cleaning tasks through the extract, transform, and load (ETL) process. However, augmented analytics offers a transformative solution by automating the ETL process.

This automation allows analysts to shift their focus, spending more time on critical activities such as analyzing data, deriving valuable insights, and proposing recommendations to drive business growth. By flipping the time allocation ratio, augmented analytics enables analysts to concentrate on understanding the implications of the data and leveraging it to make informed decisions that benefit the organization.

They can create a timeline to track and visualize key milestones, events, and trends, gaining a comprehensive view of the data’s temporal aspects. This timeline provides a powerful tool for analyzing patterns over time, identifying historical trends, and making strategic decisions based on historical insights. With the time-consuming data preparation process automated, analysts can dedicate their time and expertise to interpret the timeline and uncover valuable insights that shape the organization’s future trajectory.

2. Advanced Analytics Capabilities

Augmented analytics equips organizations with advanced analytics capabilities that were once the domain of data scientists and statisticians. By harnessing the power of machine learning algorithms, augmented analytics enables users to identify hidden patterns, detect anomalies, and predict future trends. These advanced techniques are seamlessly integrated into the analytics platform, empowering business users to perform complex analyses without requiring in-depth statistical knowledge or programming skills.

3. Natural Language Processing (NLP)

The integration of natural language processing (NLP) in augmented analytics has transformed the way users interact with data and analytics platforms. NLP allows users to ask questions and issue commands in plain language, eliminating the need for complex queries or technical jargon.

The system understands user intent, analyzes unstructured data, and provides relevant insights in a human-friendly manner. This intuitive and accessible approach bridges the gap between data and decision-makers, empowering business users to explore data and derive actionable insights independently.

4. Enhanced Data Visualization

Data Visualization
Image Source: https://www.pexels.com/photo/overhead-shot-of-a-paper-with-graphs-and-charts-7947663/

Augmented analytics recognizes the significance of effective data visualization in conveying insights and facilitating understanding. By employing interactive and dynamic data visualization techniques, users can explore data in an immersive and interactive manner. Interactive dashboards, infographics, and visual analytics tools enable users to delve into specific details, uncover relationships, and communicate insights effectively. Data visualization plays a pivotal role in driving data exploration, pattern recognition, and data-driven decision-making.

Utilizing Venngage templates further enhances the visual appeal and engagement of data presentations, allowing users to showcase their findings with impactful and beautifully designed visual elements.

5. Impact on Decision-Making

Image Source: https://www.pexels.com/photo/young-troubled-woman-using-laptop-at-home-3755755/

The rise of augmented analytics has had a transformative impact on decision-making processes within organizations. By enabling self-service analytics, augmented analytics empowers business users to access and analyze data independently, reducing dependency on IT or data science teams. This self-sufficiency fosters agility, responsiveness, and faster decision-making based on real-time insights. Augmented analytics promotes a data-driven culture, encouraging users at all levels to ask questions, validate assumptions, and challenge existing practices based on data-backed evidence.

6. Challenges and Considerations

While augmented analytics offers tremendous benefits, organizations must navigate certain challenges. Ensuring data quality and maintaining robust data governance practices are crucial to derive accurate insights. Organizations should address concerns related to privacy, security, and ethical use of AI algorithms, particularly when handling sensitive or personal data. Establishing clear guidelines, policies, and safeguards ensures the responsible and ethical use of augmented analytics technologies.

Important Elements of Augmented Analytics:

There are several key elements that contribute to the implementation and success of augmented analytics:

  1. Data Integration and Preparation: Augmented analytics relies on the availability of high-quality data from various sources. Data integration involves combining data from multiple systems and formats into a unified and structured dataset. Data preparation involves cleaning, transforming, and enriching the data to ensure its accuracy and consistency.
  2. Artificial Intelligence and Machine Learning: Augmented analytics utilizes AI and ML algorithms to automate data analysis tasks and uncover meaningful insights. These algorithms can detect patterns, anomalies, and correlations within the data, enabling users to gain valuable insights and make informed decisions.
  3. Data Visualization and Dashboards: Effective data visualization is essential for presenting complex information in a clear and intuitive way. Augmented analytics leverages interactive and dynamic data visualizations, including charts, graphs, and dashboards, to facilitate data exploration and enhance understanding.
  4. Self-Service Analytics: Augmented analytics empowers business users to access and analyze data independently, reducing reliance on IT or data science teams. Self-service analytics capabilities enable users to explore data, perform analyses, and generate insights without requiring extensive technical skills.
  5. Automation and Smart Recommendations: Augmented analytics automates repetitive tasks such as data cleaning, feature engineering, and model selection. It can also provide smart recommendations based on historical patterns, trends, and user preferences, assisting users in making data-driven decisions.
  6. Collaboration and Sharing: Augmented analytics facilitates collaboration and knowledge sharing among team members. It allows users to share insights, dashboards, and reports with colleagues, enabling effective collaboration and alignment across departments.
  7. Continuous Learning and Improvement: Augmented analytics systems continuously learn and adapt based on user interactions and feedback. They can improve the accuracy of predictions, recommendations, and insights over time, enhancing the overall effectiveness of the analytics process.


Augmented analytics has emerged as a transformative force in the field of business intelligence, leveraging AI and automation to enhance the analytics process. By automating data preparation, providing advanced analytics capabilities, incorporating natural language processing, and emphasizing data visualization, augmented analytics empowers users to explore data, uncover insights, and make informed decisions. Embracing augmented analytics allows organizations to unlock the full potential of their data, gain a competitive edge, and thrive in today’s rapidly evolving business landscape.

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Mehul Boricha
Mehul Boricha
Mehul Boricha is the driving force behind Tech Arrival. He is a computer and smartphone geek from Junagadh, Gujarat, India. He is a Software Engineer by Education & a Blogger by Passion. Apart from technology geek, his free time is dedicated to cybersecurity research, server optimization, and contributing to open-source projects.

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