Two types of backlinks are essential if you want to achieve high rankings: dofollow backlinks and nofollow links. The difference between them lies in how the search engine treats the links. The nofollow links are essential in building traffic to your website, so it is essential to know how to use them correctly to make the most out of them.
In this article, we will try to discover the possibilities nofollow backlinks may give in 2022 and what advantages and disadvantages you may face while implementing them. We will also discuss the relevance of the best backlinks for SEO in modern market reality and how the type of backlinks may change your strategy for search engine optimization.
Also read: Keyword Research & Niche Analysis: The Ultimate SEO Guide
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What Is the Difference Between Dofollow and Nofollow Links?
Linking is an essential part of SEO. When it comes to backlinks, it is not quantity but quality that makes the difference. And this is where you need to know the distinction between dofollow and nofollow links to use them for your SEO strategy.
Dofollow links pass authority from one site to another. They are helpful in search engine optimization as they improve your domain authority and, as a result, your keyword ranking. Another way these links may be handy is page indexing.
Although nofollow links do not help in terms of SEO, you still need them. They play a massive role in reducing spam and generating traffic. Although nofollow backlinks are mainly used for fighting spam, in fact, they can also provide many benefits. For example, it gives you an SEO boost and diversifies the backlink portfolio, which is also very important.
Both dofollow and nofollow backlinks are necessary to build up your traffic. These two types of links are entirely different in their purpose, but you can benefit from both by using them wisely. Let’s explore how.
What Is Nofollow Links’ SEO value?
In 2022, nofollow links for SEO can help your business in many ways, but how you can use them depends on your website’s technology. For example, in WordPress, all the links in the comments will have the “nofollow” tag. In other cases, you just need to hire a developer and add the link attributes.
By using SEO nofollow links, you can manage paid links and tell Google that the content is sponsored. As the paid links are usually used for referral traffic, they should not be dofollow. Guest posting is also vital for efficient SEO. But you can distance yourself from websites that are not desirable and focus on relevant pages, like this one, by making your links nofollow and not giving them a rank boost.
Nofollow Links Pros and Cons
Even though nofollow links are undoubtedly necessary, you will face various advantages and disadvantages in your work. As the type of links you use and how you use them can make a huge difference, let’s look at nofollow links’ pros and cons.
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The main benefits of nofollow backlinks for your site include:
- minimized spam;
- you can manage links in comments;
- easy management of links associated with pages that are not relevant to your niche if you have them on your website;
- distancing from undesirable sites.
Among other things, nofollow backlinks are useful in press releases as it is a common practice for news sites not to use dofollow links. However, you may face issues if you use nofollow links incorrectly. Some of them are:
- nofollow links are not helpful for SEO;
- they do not pass authority to your site;
- they do not improve your rankings.
These aspects do not mean nofollow links are harmful to your search engine optimization strategy; they are just helpful for other purposes. So, although nofollow backlinks are not as popular in SEO as dofollow backlinks, you can benefit significantly if you use them correctly.
Also read: 15 Best SEO Tools that Experts Actually Use
Both kinds of backlinks are equally crucial for the ranking boost, but you need to use nofollow backlinks properly and carefully to get what you want. If you are familiar with the main features of these links, you can use them in the most effective ways and make your search engine optimization productive.
Nofollow links are just as productive as dofollow ones, as they bring diversity into your backlink portfolio and help you minimize spam. But their advantages do not end here. Also, they present valuable possibilities in terms of allowing you to reduce unnecessary content and spammers. The quality of your traffic also means a lot when it comes to high rankings, and these links play an essential role in improving it.
Use them to help your business grow and improve your SEO strategy; nofollow backlinks will be handy for pursuing your marketing goals and achieving even more.